I've been catching up on some writerly-world blogs lately, including Dean Wesley Smith's. I just finished his sum-up of the year 2013 in publishing. Plenty of good thoughts and observations in there, as is expected from this particular industry vet. If you haven't yet, definitely peruse his and his wife's blogs: they have lots of info for aspiring authors of all stripes.
A few of the comment's to the post I was reading sparked my memory of a topic I'd wanted to revisit for some time now. The stigma of self-publishing: how it continues to affect reader perceptions and how it is changing. Especially in the area of copyediting.
I can say without a doubt that two out of the last four traditionally-published books I've read recently had a higher rate of typos and other proofing errors than my own offered books. I've been hearing more and more from non-writers who are beginning to notice this downward trend in quality from the major houses.
Yet, in most reviews I see of trad-published books, such a thing as a typo is never mentioned, whereas in reviews of indie-published books they are mentioned with a high frequency even when it is to say "I didn't find many."
In many ways, the stigma of the self-publisher is dying. People rarely bat an eye anymore when I say I'm self-published as opposed to traditionally published. The world of the serious indie publisher is becoming more refined and polished, with business and production practices trending to a standard much closer to the major houses. In a lot of cases (including, I hope, my own) you cannot tell the product of one from the other.
Except, it seems, in the case of editing, in which self-publishers are taking the lead in quality. Because we have to. When a reader stumbles across an error in a book they know is self-published, it becomes a major event. That still-present stain is seen more clearly; the book feels soiled in their hands. It becomes a confirmation of the "not-quite-there-yet" status of the indie crowd.
But the same reader takes no similar notice of errors in traditionally-published books, even when present at a higher rate. With indie published work, the reader is on the lookout for that confirmation of a second-tier status they still believe in. Thus to be taken seriously, self-publishers don't have to be "as good as" a traditionally published work.
They need to be better.